Vespra

The design challenge was to create a contraceptive product that would target three different audiences with three different versions. The class could choose to do an existing brand or make their own, this project is created under its own company. The company created would sell hormonal lotions to adult males, adult females, and young female teenagers. The male one has sharper lines and darker, earthy colors to fit the typical market of male products while the adult female has softer tones and curved lines to highlight femininity. The Teenager one resembles more of the other types of generic lotions out there so it is more hidden, with a playful style of illustrations. Contributions to this project include: Copy writing, research development, branding development, Package design, and design layouts.