The design challenge of this project was to create a beverage brand based off of a place that was visited during spring break. The place chosen was Door County, and the beverage brand needed to help bring in a certain type of audience to the place. Through the visit and research the beverage brand was created to bring younger adults that enjoy going out on the water to Door County. The brand was created to highlight the various places boats can be docked, rental boat areas, hidden gems only accessible by going in the water, and some restaurants that have a theme with the water. This is depicted through the logo which looks like a fish, as well as the wave design on the bottles, and packaging. The contributions made to the project include: Copywriting, research, Photography, package design, and design layout.