The design challenge was to create a brand identity and 5 advertisements based off of an article of clothing. The advertisements must include photography of your own with the product being sold. Novascape’s branding is meant to showcase the versatility of the product through the photography, target older women through the color choices made, and have a friendly, soft, and comfortable energy through the verbiage and brand colors. The font choice and logo design help to reinforce a company that create clothing meant for more friendly business casual wear. Contributions to the project include developing the company, the logo, branding, working with a model, doing the photography, and designing advertisement layouts.