The challenge with this project was taking research done my a colleague about someone, finding a problem they are facing and create a brand identity that would help. My person was Annette and I found from the research that she loved helped her family but felt like she was going under appreciated. The goal of the brand was to create a way the family could remember her through their daily life in order to show that appreciation more. The deliverables are minimalist and practical like her. Contributions to the project include: brand development, audience identity, content layout, and deliverable identity.